The story of Arela's popular T-shirts continues in INCH
INCH" and the clothing brand Arela, which announced the termination of its business earlier this year, have signed an agreement under which INCH" will continue the production and sale of Arela's most popular cotton t-shirts.
- Arela's decision to stop was very sad news for us, as well as for many customers. The t-shirt they developed is one of the best premium t-shirts on the market, many say the best. In the spring of 2023, we started discussions with the Arela family about the possibility of continuing the story of these unique products in Finland, say INCH entrepreneurs Anu Bergholm and Janne Johansson.
- We felt that "INCH" is the right home for Arela's t-shirts in the future. We already have a long cooperation with INCH behind us and we were able to conclude an agreement on the continuation of t-shirts with them with confidence, explains Arela's CEO Maija Arela
In the photo, from the left, INCH entrepreneurs Janne Johansson and Anu Bergholm, as well as Arela Design Director Anni Arela and Arela CEO Maija Arela
The cornerstone of INCH's selection has always been good basics, i.e. minimalist products whose existence is based on the product's features, and not so much on trends. They have well-designed cuts, high-quality materials and they remain unchanged over seasons. The position of the best basic products in the market is cemented specifically by the customers.
- When customers come back to buy the same product again and again, and often buy several pieces at once, it is a sign of a particularly successful product, Bergholm sums up.
- One key reason for the popularity of Arela t-shirts is its unique material, which is produced to order in Turkey for each production batch. The knitwear has good technical properties and reproduces the colors used in it beautifully. The black is a wonderful deep black and the white shade is bright and fresh. In addition, it transfers moisture efficiently, which means that the knitwear dries quickly. This feature has garnered praise even among surprising user groups, we have heard positive feedback from e.g. from outdoor enthusiasts, sailors and athletes, says Johansson.
- We will continue the production of Arela's Kim -, Tom - and Seela t-shirts completely unchanged. We use Arela's original patterns, the same high-quality fabric, and the products will continue to be sewn in the same factory in Tallinn. We have visited the sewing workshop and were impressed by their high level of professionalism and excellent quality control process. They also use a highly optimized way to plan the highest possible usage percentage for the fabric, so that cutting waste is generated as little as possible, says Johansson.
The just completed first production batch includes black and white Arelan Kim and Tom t-shirts. The second production batch is allocated for early spring 2024 and will also include the popular women's oversize t-shirt model, Seela.
- We will announce the products for sale on Independence Day 6 December 2023 and they will be available in the INCH brick-and-mortar store in Tampere, as well as in our online store at inchstore.com, INCH entrepreneurs rejoice.
You can find Arela's products here
More information
Anu Bergholm, entrepreneur INCH"
anu.berghom (at) inchstore.com
